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Principles of Fundraising at Villanova
formerly Fundamentals of Fundraising
Effective fundraising requires sophisticated methods of identifying, cultivating and soliciting potential donors. This course provides an overview of the techniques needed to succeed. We have selected faculty who are development professionals and/or experts in their field and willing to share their knowledge and extensive experience. Through this course you will develop an inventory of skills for meeting the challenges of the fundraising profession.
Enroll by January 15, 2013. Click Here for more information.
Spring 2013 Course Schedule
Monday evenings, 6:30 to 9:00 p.m.
Villanova University, 800 Lancaster Avenue, Villanova, PA
Starting a Development Program: An Overview of Fundraising
January 28, 2013
Marketing, Public Relations and Social Media
February 4, 2013
The Annual Appeal: Direct Mail, Telefundraising, and Online Giving
February 11, 2013
Major Gifts: Research, Cultivation, Solicitation, and Stewardship
February 18, 2013
Campaign Fundraising: Capital, Endowment, and Major Gifts
February 25, 2013
The Basics of Planned Giving
March 11, 2013
The Role of the Nominating Committee in Development Planning
March 18, 2013
Special Events and Corporate Sponsorship Solicitation
April 8, 2013
Mission Statements, Vision Statements, and the Proposal Writing Process
April 15, 2013
Solicitation and the Donor's Perspective
April 22, 2013
Accountability, Ethics, and the Law
April 29, 2013
Putting it all Together: The Development Plan
May 6, 2013
Course Fees
AFP Members - $625.00
Nonmembers - $725.00
Fees include all instructional materials. Parking is an additional fee.
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