Developing and Executing a Powerful Strategy
Sign up now for this unique one-day program that combines the experience and expertise of America’s two most highly respected membership experts.
Membership Success for 2014
Registration fees for these programs are $315 for the first participant from each organization, and $295 per participant for the next two from the same organization. The fourth registrant from each organization is FREE!! The program runs from 8:30 to 3:30 and includes lunch.
Choose from two great locations to attend this program.
| Mark Levin, CAE, CSP
President, B.A.I., Inc. &
Executive Vice President,
Chain Link Fence Manufacturers Institute
Mark Levin, CAE, CSP literally “wrote the books” on membership recruitment and retention. Tens of thousands of association and Chamber leaders have attended his workshops around the world
Senior Vice President
Marketing General Incorporated
Tony Rossell has pioneered the concept of researched-based membership development through his company’s annual Benchmarking Reports and multi-media marketing strategies
This is an Outstanding One-Day Program
If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is the program for you.
For the first time, two of America’s leading membership experts are combining their talents to give staff and volunteer leaders from trade associations, professional societies, Chambers of Commerce and other membership-based organizations the tools they need to reach the next level of membership growth.
The one-day program, Membership Success for 2014: Developing and Executing a Powerful Strategy will be offered in Chicago and in metropolitan Washington DC.
Here are just a few of the ideas and strategies you’ll take away from this program. You will learn how to:
1. Establish and Communicate Membership Value
2. Align Staff and Board Leadership in Support of Membership
3. Diagnose your Organization’s Membership Marketing Challenges
4. Determine the True Value of a Member
5. Develop a Membership Marketing Action Plan
6. Define the Best Practice in Awareness and Recruitment Marketing Strategies
7. Engage Members by Creating a Membership Experience
8. Maximize the Retention and Renewal of Current Members
8:00am – 8:30am – Registration and Refreshments
8:30am-10:00am – Reality Check: Knowing Where You Are and What You Face
Learn what’s working for other organizations through MGI’s Benchmarking Report; establish reasonable goal for YOUR organization; identify your key membership lifecycle hot points; understand the most critical challenges in today’s membership marketplace.
10:00am -10:15am – Break
10:15am – 11:45am– Getting Noticed, Gaining Interest, Articulating Value
Create your organization’s primary value message; identify the most effective ways to raise your organization’s profile with your prospects and members; target your very best prospects and get your value message to them now.
11:45am – 12:45pm – Lunch Break
12:45pm – 1:45pm – Membership Awareness and Recruitment – Techniques and Technologies to Attract New Members
Balance your membership recruitment efforts among the tried- and-true and the new and innovative; learn how to develop a truly integrated membership marketing program; use all of your recruiting resources in the most efficient ways; organize for recruitment success
1:45pm - 2:00pm – Quick break
2:00pm – 3:15pm –Membership Engagement and Retention – The Key to Long Term Growth
Understand your member engagement and retention options; identify your highest risks for dropping out; learn what others have done to reverse their retention decline; pinpoint the best opportunities for your organization for 2014.
3:15pm-3:30pm – Wrap Up, Answer Outstanding Questions
Register above at the location of your choice.
email@example.com Ph. 301- 596 2584